Working at Mercell

At Mercell, we're on a mission to revolutionize public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Your mission

As the Product Marketing Manager, you will be at the forefront of shaping our market presence and driving our growth. This is your opportunity to craft and execute powerful Go-To-Market strategies that not only fuel revenue growth but also solidify our position as a market leader. You’ll be the bridge between product innovation and market success, working closely with cross-functional teams, including Product, Sales, and Customer Success.

Your strategic mindset and hands-on approach will guide how we communicate the unique value of our products, making an impact on customers and prospects alike. With your deep expertise in the Product Marketing toolbox you’ll turn insights into action, building compelling narratives that resonate in the market and our customers. 

Core Responsibilities

• Go-to-Market strategy & execution – Own the GTM strategy for new products and releases, ensuring a well-defined plan that drives growth and meets customer needs. Work from concept to execution with full accountability.

• Market research & positioning – Conduct market analysis and customer research to inform product positioning, competitive differentiation, pricing, and compelling messaging that resonates with target audiences.

• Sales & customer enablement – Collaborate with Sales and Customer Success to develop training, tools, and collateral that enhance product knowledge and empower customer-facing teams to execute GTM plans effectively.

• Customer advocacy & insights – Build and nurture customer relationships, leveraging their feedback and success stories to refine product messaging and marketing strategies.

• Cross-functional alignment & thought leadership – Partner with Product, Customer Success, and Sales teams to align on roadmaps and growth strategies while working with content teams to shape our unique point of view and messaging.

Required Qualifications:

•  Product Marketing experience ideally in management consulting or equivalent roles, with deep understanding and hands-on experience in core product marketing disciplines.

• Proven ability to apply a structured strategic toolbox—market research, frameworks, segmentation, competitive analysis, etc.

• Go-to-Market expertise – Experience driving successful product launches and developing GTM strategies that align with business goals.

• Strong communicator (verbal and written) who can create impactful content and messaging as well as collaborate effectively across teams.

• Ability to think strategically and analytically while driving work forward independently with confidence and curiosity.

Start date: As soon as possible
Duration: Full time
Workplace type: Hybrid remote
Location: Helsinki, Oslo, Copenhagen, Stockholm, or Utrecht. 
Application Deadline: 19.08.2025. However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them.

What we Offer

As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see https://career.mercell.com/posts/our-perks-benefits to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?

Then we can't wait to have you join our mission and look forward to receiving your application!

If you have questions for this position, we are happy to chat with you. Please reach out to hiring manager: 
Charlotte Blicher
VP Group Marketing
Email: charlotte.blicher@mercell.com

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.