Working at Mercell

At Mercell, we're on a mission to revolutionize public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Together, let's shape the future and create real value for society, one innovative solution at a time.

Your Mission

As our Lifecycle & Growth Marketing Specialist, you will own the execution of our customer acquisition journeys building the email sequences, in-app flows, and AI-assisted workflows that turn strategy into measurable trial signups, activation, and conversion across our European markets.

You'll sit within our Growth Marketing team, working closely with the Head of Growth Marketing and our Senior Marketing Automation Specialist. Together as a team, we form the marketing automation function while having a clear split of responsibilities. Your colleague owns the infrastructure, data model, and reporting architecture while you own the campaigns, flows and messaging that run on top.

This is a hands-on build role for someone who thinks in audiences and behaviours, thrives on iteration, and is already using AI to work smarter not because someone asked, but because you've seen what it makes possible.

Core Responsibilities

• Build and manage automated journeys end-to-end: trial onboarding, activation nudges, conversion sequences, and re-engagement programmes with a strong focus on revenue growth.

• Design and configure per-campaign audience logic by market, product, company size, and engagement level.

• Run A/B tests and continuously optimise journey performance based on engagement, conversion, and downstream pipeline data.

• Build and manage in-app messaging and on-site conversion flows (tools such as Sleeknote or similar), scoping targeting logic for each flow: who sees it, when, and why.

• Design and iterate on messaging that drives trial signups, feature adoption, and upsell, working closely with Product Marketing to align on positioning.

• Build repeatable AI-assisted workflows that make growth marketing execution faster: content repurposing, multilingual campaign drafts, reporting summaries, brief templates. Stay current on AI capabilities and proactively propose new applications.

Required Qualifications

• Proven hands-on experience (ideally 3–5 years) with a marketing automation platform HubSpot, Marketo, Salesforce Marketing Cloud, or similar. Recent HubSpot experience is especially valued.

• Experience in building multi-step journeys from scratch.

• Strong grasp of segmentation, targeting, and personalisation: you think in audiences and behaviours, not email blasts.

• Experience with on-site or in-app messaging tools (Sleeknote, Drift, Intercom, OptinMonster, or similar).

• You are comfortable with data, reading campaign reports, spotting patterns, and making optimisation decisions based on performance metrics.

• Hands-on experience applying AI tools (Claude, ChatGPT, Gemini or similar) in professional work: we'd expect you to show examples of workflows you've already built.

• Strong written and spoken communication in English. Additional Nordic or European languages are a plus.

Preferred Qualifications

• Experience in B2B SaaS or two-sided marketplace environments.

• Experience working across multiple European markets or with multilingual campaigns.

• Familiarity with Zapier, Make, n8n, or other no-code/low-code automation tools.

• A genuine curiosity about the craft of marketing how it shapes behaviour and how new tools can help you do it better.

Start date: As soon as possible
Duration: Full time
Workplace type: Hybrid - working onsite at the office minimum 3 days per week and from home, balancing flexibility with collaboration
Location: Copenhagen, Denmark / Stockholm, Sweden / Oslo, Norway / Utrecht, Netherlands / Helsinki, Finland
Application Deadline: 30.05.2026. However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them 

What we offer 

As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see https://career.mercell.com/posts/our-perks-benefits to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?

Then we can't wait to have you join our mission and looking forward to receiving your application!

If you have questions for this position, we are happy to chat with you. Please reach out to Anton Panin, Head of Growth Marketing
Email: anton.tarabykin@mercell.com

-Mercell is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

-Mercell handles all personal data in line with GDPR and our Privacy Policy.

-Mercell does not provide relocation support. We are seeking candidates who are already based in, or have existing work authorization for, the country where the role is located.

-Mercell may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.